"It's exciting when our clients realize that quality certifications can be used to elevate their value proposition and help their company leverage growth in new supply chains. It's even more rewarding when we are able to clearly demonstrate to C-suite executives, what value these diverse suppliers bring to their organizations by reducing risk and driving innovation."
Kim has over 20 years of multi-unit B2B and B2C sales, marketing, operations and product management experience. She is a Master Advertising Specialist, having held several senior and executive positions, with expertise in a broad range of marketing disciplines including marcom, digital marketing, social/new media and web SEO.
She has worked in the advertising & public relations, communications, hospitality, professional services, computer, telecom and manufacturing (supply chain) industries and has served as an adjunct instructor of marketing and business operations for the DCCCD. Kim has additional senior level community affairs experience in both the nonprofit and municipal government sectors.
As CMO, she is responsible for the full breadth of BIZPHYX's corporate and global marketing activities including marketing communications, social media, websites and Web 2.0 applications such as our support desk, knowledge center, podcast channel and learning management system(s). Additionally, she authors BIZPHYX case studies, handles subject matter research & business analysis and delivers education to newly certified companies on how to market their quality certifications.
Kim assists Sue Clancy with national account development, management & supplier education and leads BIZPHYX's relationship with the National Telecommunications Cooperative (NTCA). She is a member of the American Marketing Association (AMA), the Institute For Supply Management (ISM) and is editor of THE STANDARD and our telecom quality blog: support.bizphyx.com.
What Clients Say!
"I learned quite a bit from this course. Your specificity and the examples you provided within the PowerPoint are a great aid. I am also pleased that you discussed the importance of “internal customers”. I had hoped that this course would assist me in supporting our sales department in their efforts. Your PowerPoint and webinar has provided clear examples of how to properly create a TL 9000 Value Statement, which will assist both Quality and Sales greatly. Thanks again!" -Kelly
"You did a great job on the presentation and materials. Right on the money, in terms of messaging and intent." -Rachel
"Excellent Course! Highly recommended for newly certified TL 9000 companies. Thanks for your time and info!" -Jorge
listen to tips for marketing your quality certification
Organizational Leadership Member, Institute For Supply Management (ISM) Supplier Diversity SIG
Member (Dallas ISM) Supplier Diversity Committee
Member, American Marketing Association (AMA), Innovation, Technology and Interactivity SIG
Member, American Marketing Association (AMA), Marketing Communication SIG
Designations Master Advertising Specialist (MAS)
Professional Memberships American Marketing Association (AMA) Institute For Supply Management, (ISM) National Telecommunications Cooperative Association (NTCA)
Web Tools & Publications
The Impact Of Quality Certifications On Diverse Suppliers (NEW, 2012)
THE STANDARD: Quality News You Can Use (Quarterly Publication)
